Aritzia to Launch The Super Puff™ Pop-Ups

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VANCOUVER, BC, July 9, 2020 /PRNewswire/ – Aritzia Inc. (“Aritzia” or the “Company”) (TSX: ATZ), announces its best-selling puffer jacket, The Super PuffTM, is coming to prime locations in New York City and Los Angeles this fall through two exclusive pop-up boutiques centered around the brand’s highly successful Super Puff franchise.

The Super PuffTM is available in a range of lengths — from The Shorty to The Long — 66 colours and a variety of finishes. It is designed with maximalist proportions and engineered to deliver warmth to -30°C / -22°F.

In New York, The Super PuffTM pop-up will kick-off a long term lease of the former Dean & DeLuca space at Broadway and Prince in Soho. In Los Angeles, Aritzia will pop-up in the landmark building at Melrose Avenue and Crescent Heights Boulevard that was previously held by Fred Segal. Both boutiques will feature an aspirational retail environment and clean design aesthetic showcasing the full assortment of Super Puffs for both men and women.

This marks the first time The Super PuffTM will be available in stand-alone shopping experience outside of Aritzia’s boutiques and online at aritzia.com.The official launch date of The Super PuffTM pop-ups and further details will be released in the coming weeks.