Subaru Named Best Overall Brand and Most Trusted Brand in 2020 Kelley Blue Book Brand Image Awards

0
114
The roomiest, most capable Forester to date will be available in six well-equipped trims when the all-new fifth-generation version of one of Subaru’s most iconic models goes on sale this fall. (CNW Group/Subaru Canada Inc.)

MISISSAUGA, ON, April 22, 2020 /CNW/ – Subaru Canada, Inc. (SCI) today announced it has been honoured in three major categories of the 2020 Kelley Blue Book Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. With this year’s acknowledgement, Subaru has now won Most Trusted Brand for six consecutive years, in addition to three Best Overall Brand awards and four total Best Performance Brand awards.

Photo by Emery Meyer on Unsplash

As recipient of the Best Overall Brand award, Subaru achieved the highest average score across all ratings of non-luxury models, in addition to its Most Trusted Brand and Best Performance Brand titles. Kelley Blue Book shoppers selected Subaru based on the automaker’s reputation for delivering safe, spacious, fuel-efficient vehicles that satisfy the needs of both everyday consumers and those seeking increased utility and performance at the right price point.

“Subaru ownership guarantees more than safety and reliability on the road; it comes with a lifetime of dedication from our Subaru family to yours,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “This award recognizes the values of trust, loyalty and inspiring performance that our brand stands for.”

The Kelley Blue Book Brand Image Awards recognize automakers’ impressive achievements in creating and maintaining brand attributes that capture the enthusiasm of the new vehicle buying public. Winners are chosen based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.

Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers in the U.S. annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.

For more information about the 2020 Kelley Blue Book Brand Image Awards, please visit https://www.kbb.com/articles/awards/brand-image-award

SOURCE www.subaru.ca

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.