Loblaw brings digital healthcare and support to Alberta with launch of new health and wellness app

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The PC Health app includes live chat with registered nurses and dietitians, plus the opportunity to earn PC Optimum™ rewards through custom digital health programs

BRAMPTON, ONNov. 23, 2020 /CNW/ – Loblaw Companies Limited (TSX: L) (“Loblaw”) announced today the Alberta launch of the PC Health app, a new health and wellness app powered by League, the country’s leading health operating system (health OS) technology provider. First launched in Atlantic Canada in October, the app is designed to empower Canadians with convenient access to healthcare resources and support – where and how they want it.  As of today, the app is now also available for download in OntarioBritish Columbia and Alberta.  Loblaw plans to expand nationally over the coming months while also adding features and functionality to the PC Health experience to include services such as virtual physician care and digital pharmacy.

Loblaw Companies Limited-Loblaw brings digital healthcare and su
Loblaw brings digital healthcare and support to Alberta with launch of new health and wellness app (CNW Group/Loblaw Companies Limited)

Albertans can log on to the PC Health app to get health or nutrition guidance via live chat with a registered nurse or dietitian, see their personal health goals and work to meet them through daily activities outlined in a variety of health programs. Users can choose programs that are tailored to their own needs and interests, from maternal and family health or diet and nutrition programs, to mental health or anxiety management.  Users will also have the opportunity to earn PC Optimum™ points by completing daily goals and activities.

Loblaw has leveraged its extensive expertise in food and nutrition along with experience in healthcare and pharmacy gained through Shoppers Drug Mart Inc. to create what it believes to be a one stop digital health tool for Canadians.  Owned by Loblaw, Shoppers Drug Mart is Canada’s number one provider of pharmacy products and services and together the companies are uniquely positioned to help Canadians navigate a complex healthcare system.

“Our company’s purpose is to help Canadians live life well and the PC Health app is an innovative and powerful new tool that we really think brings this to life,” said Jeff Leger, President, Shoppers Drug Mart.  “This app combines our company’s expertise – health and wellness advice, nutrition, and rewards – into a healthcare solution for Canadians that can live right at their fingertips.”

By completing a health profile on the app, each user receives personalized recommendations based on their own particular health needs or interests.  “Since launching in Atlantic Canada, we’ve had really great feedback from customers who are interacting with both the care teams and healthcare programs and have been excited by how helpful they are in meeting their specific needs,” said Leger. “Whether Canadians need help finding a local physician, want support with simple meal planning or are looking to better understand their sleep habits, the PC Health app has the tools to help them better manage their health and wellbeing.”

The app has a wide range of features including:

  • Care navigators who are available to help guide users through the complex health care landscape to help find the support they are looking for, whether that means a healthcare provider such as a dentist or family doctor, or a nearby medical facility that’s open late. Users can also connect for free to registered nurses and dietitians via virtual live chat to address pressing health and nutrition questions in real time. And in the coming months, users will also have access to real-time virtual care from pharmacists, family physicians and specialists, directly on the app.

  • Free health programs built into the app that are designed to help users develop healthy habits by providing tips for living a healthier lifestyle. Educational content is combined with daily goals and simple lifestyle activities that, as they are completed, earn users PC Optimum™ points along the way.

  • A marketplace where users will find a curated online health and wellness shop filled with products and services to help them manage their health and wellbeing. Users can earn PC Optimum™ points on select products and services purchased through the app.

Loblaw partnered with health-tech leader, League, to provide the technology and digital health expertise behind the app. League’s proven care delivery, personalization model and behavioural science knowledge were essential in the platform’s development and future scalability.

“We are excited to be working with Loblaw on this meaningful project,” said Michael Serbinis, Founder & CEO, League. “The healthcare system is a complex web of information, providers, and insurers. The PC Health app will help address these issues and provide a new personalized “front door” to healthcare. Thousands of people already use League every day to manage their health and get support, we’re thrilled to now be able to help thousands more.”

The PC Health app is available now in Atlantic CanadaOntarioBritish Columbia and Alberta in both English and French. Download it for free on the App Store or Google Play. For more information visit pchealth.ca.

SOURCELoblaw Companies Limited