TORONTO, July 2, 2020 /CNW/ – The Canadian Marketing Association (CMA) today issued a statement announcing that it has initiated a conversation with Facebook to reinforce the need to advance and implement meaningful solutions to eliminate hate speech, incitement and misinformation.
“Standing together against hate is universal and necessary,” said John Wiltshire, the CMA’s president and CEO. “As the voice of the marketing profession in Canada, the CMA strongly supports brands who use their influence to affect positive social change.”
The CMA’s action is in response to the recent advertising boycott by major brands in Canada and the U.S. who are concerned about the impact of hate speech on social media platforms. The CMA has offered to help Facebook implement necessary platform changes in Canada to eliminate hate speech that divides people, contributes to racism and violence, and undermines democracy.
“Marketing is a strategic driver of business success,” Wiltshire noted. “As marketing professionals, we are all committed to pursuing our goals with respect and dignity.”
The CMA’s full statement is available here.