An idea in the moment has sparked a global movement.
And we’re just getting started.
The Story Behind Our Story
In 2004, we met as graduate students at MIT.
While Brian was helping venture-backed startups with their go-to-market strategy, we started to notice something curious: Customers had gotten really good at blocking out interruptive marketing and sales tactics. The tried and true tactics of old (direct mail, email blasts, cold calls) simply weren’t effective anymore.
