NIVEA Announces Tessa Virtue as First Ever Canadian Brand Ambassador

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Tessa Virtue (CNW Group/Nivea)

TORONTOMarch 1, 2018 /CNW Telbec/ – It’s the moment you’ve spent a lifetime working towards; both you and your country have the opportunity to shine.  In Tessa Virtue, Canadian Ice Dancer, World Champion and Olympic Gold Medallist, NIVEA sees their brand shine brightly. A brand that is iconic, reliable and reputable, while simultaneously creative and playful. A brand whose core connects with Canadians from coast to coast.

Tessa is a showcase for quintessential Canadian values: work ethic, dedication, athleticism and national pride.  In the 2010 Vancouver Olympics, alongside ice dancing partner Scott Moir, she became the youngest ice dancing champion in Olympic history and most recently in PyeongChang, the dynamic duo dazzled spectators around the globe when they became the record-breaking, most decorated ice dancing team. Amidst her rigorous training schedule and successful academic & business career, Tessa has been photographed on Canadian red carpets, showcased in countless magazines, and is often seen graciously interacting with fans; all while exuding a feel-good authenticity.

“NIVEA is a brand that is trusted to make users look and feel their best, genuinely and confidently. Tessa exemplifies the same qualities on and off the ice, which makes her a very natural fit to be our Brand Ambassador. We are both humbled and excited to have her on our team as we journey the excitement and experience together,” says NIVEA Marketing Director, Julia Geissen.

As part of an ice dancing duo, Tessa is no stranger to how important the dynamics of a partnership are, and this is one that flows both ways. Canada’s sweetheart describes the partnership with NIVEA as “an honour“, and NIVEA products are long-time staples of her beauty regime. “The quality of products are unparalleled, and the company’s core values are both admirable and inspiring.  The brand’s commitment to empowering others, with an emphasis on feeling good in your own skin, is wonderfully heartwarming and easy to stand behind,” quotes Tessa.

Off the ice, Tessa spends her time divided between her hometown of London, Ontario and the new home she has made for herself in Montreal, Quebec.  “I have absolutely fallen in love with the city of Montreal. It has served as the perfect training base. . . but more than that, it’s been an inspirational, vibrant environment to call home.”  While seemingly fortuitous, NIVEA’s Canadian headquarters are also in Montreal.

Tessa has fallen head over skates for NIVEA’s newest innovations: NIVEA Care Nourishing Cream (400mL, $17.99 SRP) and NIVEA Micellair Skin Breathe (400mL, $8.99 SRP). NIVEA Care Nourishing Cream is lightweight yet effective, delivering intensive nourishment ideal for the Canadian climate, yet no greasiness at all. NIVEA Micellair Skin Breathe works like a magnet to effectively remove makeup while cleansing and refreshing the skin, leaving 0% product residue. Add a touch of the NIVEA Essential Lip Balm to your smile and know that your skincare regime and easygoing spirit matches that of a true Olympian.

NIVEA products are available at drugstores and mass retailers across Canada.

* Source: Euromonitor International Limited; NIVEA as umbrella brand in the categories Face Care, Body Care, and Hand Care; in retail value terms, 2016.

SOURCENivea, Cision PRNewswire
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