RUDSAK Opens 1st International Store in New York City’s Hudson Yards

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Celebrating the company’s 25th anniversary, this store opening marks its first location in the U.S.

Evik Asatoorian, President and Founder of Rudsak, standing in the new Rudsak flagship store in New York City’s Hudson Yards. (CNW Group/RUDSAK)

NEW YORKMarch 15, 2019 /CNW/ – RUDSAK, the Montreal-based luxury outerwear company, is opening its first flagship location in New York City. This opening marks the brand’s first foray into the U.S. retail market, as well as its international expansion.

New York City was a natural choice as the location for the first international RUDSAK store because the city’s ethos is the nearest and dearest to ours. New Yorkers have a get-out-there and get-things-done vibe that is paralleled by the style in which they do it,” said Evik Asatoorian, Founder of RUDSAK. “Our outerwear and clothes help you get out there and get it done in style.”

RUDSAK’s 1,996 square foot U.S. flagship store is located in the new Hudson’s Yards Luxury Plaza. The entrance, off of 10thAvenue, welcomes customers to a modern and nature-inspired space designed by KCG Architects. The use of noble materials such as wood and marble highlight the brand’s luxury products and their link to natural elements in which they exist as outerwear. At the center of the store, a rotating structure acts as the centerpiece where the latest styles of the season will be featured.

Opening night at the Rudsak store in New York’s Hudson Yards Luxury Plaza on March 14, 2019. (CNW Group/RUDSAK)

Celebrating RUDSAK’s new home, the brand has enlisted a diverse set of New York City locals for their #OuterMost campaign to showcase how they each express their unique style through their outer most expressions of self. Influencers Coco & Breezy, artist Juno Shen, renowned photographer Greg Swales and RUDSAK Founder Evik Asatoorian will be featured as part of this campaign and in the store throughout the next five months to showcase their individual stories. Juno Shen has also created a new neon art installation for RUDSAK that consumers will be able to enter to win as part of the store’s opening week contest.

RUDSAK will be open Monday-Saturday from 10:00am-9:00pm and Sunday from 11:00am-7:00pm.

ABOUT THE BRAND: 
Rudsak, a luxury fashion brand specializing in outwear and premium leather goods, was created by Evik Asatoorian who set out to design collections based on iconic garments and everyday essentials refined with an added attention to detail and style.

The first jacket designed in 1994, was an iconic black leather jacket, the ultimate symbol of non-conformity and rebellion. Rudsak’s style continues to evolve over time and yet in its 25 year history has still remained true to its own origin and commitment to premium detailing and statement pieces, that are fashionable and functional.

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