Toronto, January 2019: energi PR has been awarded the Canadian mandate for the Lufthansa Group and its Canadian portfolio of brands including Lufthansa, Austrian Airlines, Brussels Airlines and Swiss. The agency was chosen from a shortlist of Canadian PR firms based on its reputation and extensive expertise in the travel and hospitality sector, as well as for its significant consumer lifestyle and corporate media relations experience. energi PR’s longstanding relationships with key industry stakeholders, influencers and key opinion leaders in market was a further deciding factor in winning the account. energi PR will be part of a global team of agencies representing 41 countries and reporting into Lufthansa’s lead agency achtung! based in Hamburg, Germany.
“We have put together a tailor-made network for the Lufthansa Group that perfectly fits our needs,” said Andreas Bartels, Head of Lufthansa Group Communications. “This enables us to become faster and more agile and to standardise processes,” he concluded.
“We are thrilled to welcome the Lufthansa Group to our roster of valued clients,” said Esther Buchsbaum, APR, FCPRS, President and Co-founder of energi PR. “We look forward to working with achtung! and this newly formed network of exceptional, like-minded agencies,” she said.
About The Lufthansa Group
The Lufthansa Group is the world’s biggest airline group in terms of revenue, and is also the market leader in Europe’s airline sector. The Group strives to be the “First Choice in Aviation” for its customers, employees, shareholders and partners. And safety, quality, reliability and innovation are the prime credentials and priorities of all its business activities. The Lufthansa Group is divided into the three strategic areas of Hub Airlines, Point-to-Point Business and Service Companies. The Group’s network carriers, with their premium brands of Lufthansa, SWISS and Austrian Airlines, serve its home market from their Frankfurt, Munich, Zurich and Vienna hubs. With its Eurowings brand, the Group also offers short- and long-haul point-to-point services in the growing private travel market. And with its service companies, which are all global market leaders in their individual industries, the Lufthansa Group has found success in further areas of the aviation business.
The Lufthansa Group’s airlines currently (Winter Schedule) serve 271 destinations in 105 countries on four continents and offer 11,111 weekly frequencies. The Group’s total fleet comprises some 728 aircraft and its member airlines will be taking delivery of 180 new aircraft between now and 2025. In 2017, the Lufthansa Group employed around 130,000 personnel, welcomed 130 million passengers aboard its flights and generated sales of around EUR 35.6 billion. The Lufthansa Group is headed by its five-member Executive Board. Carsten Spohr is Chairman & CEO; Thorsten Dirks oversees Eurowings and aviation services; Harry Hohmeister bears responsibility for the commercial management of the Group’s hub airlines and airports; Ulrik Svensson is head of finance and IT; and Dr. Bettina Volkens is in charge of HR and legal affairs. For further information please visit www.lufthansagroup.com.
About energi PR
energi PR Inc. founded in 1990, is a full service, bilingual, independently-owned firm specializing in public relations, social media/digital and corporate communications. With offices in Montreal and Toronto, energi PR delivers integrated public relations services to national and multi-national clients. energi PR is a founding member of the Canadian Council of Public Relations Firms and is the sole Canadian affiliate of GLOBALHealthPR. Please visit: http://www.energipr.com.
Founded in 2001, achtung! is one of the Top 10 PR firms in Germany and is also ranked among the Top 15 Top Creative firms in the country. In 2018 achtung! was named the Econ Awards’ “Awardee of the Year”, and in 2017 was named “Agency of the Year” at the PR Report Awards. With offices in Hamburg and Munich, achtung! employs 160 communications consultants and specialists.